At Natanya Friedka, we believe luxury should be both attainable and intentional. Designed for the modern woman who values impeccable craftsmanship, structured femininity, and effortless sophistication, our brand redefines contemporary fashion with classic beauty.
Founded in 2024 by Nancie Schwartz, a seasoned fashion designer with over 25 years of experience. With a Bachelor's in fashion design Nancie embarked on a career in New York's Garment Center working for some of the biggest brands in the fast paced world of corporate fashion. Now in her adopted home of Dallas Texas and inspired by the colorful, feminine, southern style around her Nancie launched, Natanya Friedka (her Hebrew first & middle name).
Natanya Friedka was created to fill a void in the market—high-quality, fashion-forward pieces with a feminine, retro flare, designed to fit, flatter, and endure beyond fleeting trends, all 100% made in the U.S.A.
Craftsmanship & Ethical Production
Less than 3% of apparel is made in the U.S., and less then 12% of brands are female-owned—we proudly do both. Every garment is crafted ethically and sustainably in New York City, ensuring the highest standards of quality, fit, and durability. We use premium, environmentally conscious fabrics, innovative tailoring techniques, and rigorous fit testing to create our pieces; designed to fit, crafted to feel.
Fashion That Gives Back
Beyond exceptional design, we believe fashion should be a force for good. Through our Patterns for Change program, a portion of each purchase supports nonprofits aligned with our values, allowing every customer to make a meaningful impact with their wardrobe choices. That charity will change per collection and based on feedback from you!
The Natanya Friedka Woman
She is confident, sophisticated, and fashion-forward, curating a wardrobe of timeless staples with a modern edge. She values quality over quantity, seeks pieces that make a statement, and embraces the beauty of structured silhouettes and lasting craftsmanship.
Our customer adores bold colors, unique embellishments, functional details, and innovative prints, all infused with a touch of Southern charm. Each piece embodies accessible luxury, offering refined style without compromise. Most of all, the Natanya Friedka woman desires a wardrobe as unique as her.